Digital Marketing – Course Description
Step into the dynamic world of DM with the PCS Fusion HUB Training Institute in Hyderabad. Our comprehensive DM Training Program is designed to equip individuals with the knowledge and skills necessary to thrive in the ever-evolving digital landscape. Whether you’re a marketing professional, entrepreneur, or aspiring digital marketer, this course offers a deep dive into the strategies, tools, and techniques required to excel in the world of online marketing.
Digital Marketing – Course Highlights:
Comprehensive Curriculum: Our training program covers the full spectrum of DM disciplines, including search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, email marketing, content marketing, and more.
Expert Instructors: Learn from industry-experienced instructors who provide practical insights, real-world examples, and best practices in dm.
Hands-On Learning: Engage in practical exercises, live campaigns, and case studies to gain real-world experience in crafting and executing dm strategies.
Customization: Tailor your learning experience to your specific career goals, focusing on the areas of dm most relevant to your role or industry.
Certification Preparation: Prepare for industry-recognized certifications such as Google Ads and HubSpot, enhancing your credentials and career prospects in dm.
Latest Tools and Trends: Stay up-to-date with the latest dm tools, trends, and best practices to remain competitive in the digital landscape.
Join us at PCS Fusion HUB Training Institute in Hyderabad, where knowledge meets innovation, and embark on a journey to become a skilled dm, capable of driving online success and growth for businesses.
Course Content
Digital Marketing Introduction
- What is Digital Marketing?
- Why Digital Marketing?
- Digital Marketing platforms?
- Digital Marketing Strategy
- Types of Digital Marketing – Organic & Paid
- Digital Marketing VS Traditional Marketing
- How is it different from traditional marketing?
- ROI between Digital and traditional marketing?
Understanding the Website
- What is a website
- Types of websites?
- Static Website
- Dynamic Website
- E-Commerce Website
- Domain Booking
- Web Hosting Purchase
- Website Architecture
Website Creations
- Blogger
- WordPress
Keyword Selection Strategies
- Keyword Analysis
- Keyword Competition
Digital Marketing – Search Engine Optimization (SEO)
- What is SEO?
- How do search engines work?
- SEO Tools
- Web position Analysis
- Competition Analysis
- Google Algorithms and Updates
On Page Optimization
- Title Tag
- Meta Description
- Meta Tags
- Canonical form
- Alt Tag/li>
- Anchor Text
- Header Tag
- Robots.txt
- Xml Sitemap
- Redirections ( 301, 302)
- 403 Forbidden
- 404 File Not Found
- Webmaster
- Google Analytics
Offpage Optimization
- Search Engine Submissions
- Backlink Submission
- Social Bookmarking
- Classified Submissions
- Article Submissions
- Content Marketing
- Image Marketing
- Video Marketing
- Video Strategy
- Event Creations
- Question And Answers
Social Media Optimization (SMO)
Google+
- Set-up and usage
- Company profile
- Communities Creations
- Promotions
- Event Creations
- Profile Creations
- Creating groups and pages
- Tips and Guides
- Posts And promotions
- Events Creations
- Video Marketing
- Promotional Techniques
- Integration Techniques
- Set-up and usage
- Tips
- Promoted Tweets
- Video Marketing
- Promotional Techniques
- Integration Techniques
- Analytics
- Profile Creations
- Company Page Creations
- Tips and Guides
- Linkedin posts
- Linkedin promotions
- Linkedin Groups
- Video Marketing
- Promotional Techniques
- Integration Techniques
- Integration Techniques
- Promotional Techniques
Search Engine Marketing (SEM)
Introduction to SEM
Google Adwords
- Search Advertising
- Display Advertising
- Mobile Advertising
- Video Advertising
- Shopping Advertising
- Report generation
Google Adwords Express
- Setup
- Google Mapping Ads
Bing Ads
- Setup
- Marketing
Social Media Marketing (SMM)
Introduction to SMM
- Sing up
- Payments Methods
- Paid Promotion
- Video Ads
- Event Marketing
- Set-up and usage
- Tips
- Promoted Tweets
- Setup Paid Ads
- Linkedin Post promotions
- LinkedIn Paid Campaigns
Affiliate Marketing
- What is Affiliate Marketing
- Components of Affiliate Marketing
- Affiliate marketing types
- Affiliate marketing tools
- Earning Techniques
Email Marketing
- How Email Marketing Works?
- Types of emails
- What to write
- How to write
- list creation
- Creating e-mailers
- Tracking emailers
- Create Template
- Reporting
Mobile App Promotions
- Android Apps
- iPhone Apps
- Marketing Strategies
- Marketing Tips
Certifications
- Google Partners
- Search Advertising
- Display Advertising
- Mobile Advertising
- Video Advertising
- Shopping Advertising
- Google Analytics
- Social Media Marketing Certification
Reporting
- Google Webmasters
- Google Analytics
Tools
- Alexa
- VIDIQ
- AddThis
- MOZ
Youtube Marketing
- Youtube Channel Setup
- How to Rank and Optimize Youtube Videos
- How to get more views and Subscribers
- How to Promote Your Youtube Channel
- How to boost your Business with youtube Channel
- Learn to Edit VideoLearn ways to Make Money from Youtube
- How to Setup youtube Premiere
- Youtube Earning
- Youtube Advertising
Google Adsense
- Content Marketing
- Video Marketing
Course Audience
Any Degree
Training Hours
- 7 am to 8 am
- 8 am to 9 am
- 6 pm to 9 pm
Keywords:
digital marketing training academy in hyderabad, digital marketing course, online classes for digital marketing.
